Day Job: Launching a New Company Logo

The classic marketing conundrum:  My logo is outdated and inaccurate, but people know it well.  How can I introduce a new, snazzy look without alienating my current clients or staff?  It’s a question I get a lot in my day job.  

The answer:  plan, plan, plan.  The marketplace is completely familiar with the concept of upgrading, and they’ll come along with you on your journey to revamp your image.  But, they don’t like surprises.  Involve your clients and staff in the process, and you’ll come out not only looking, but smelling like a marketing genius. 

Here’s my eHow article with some tips.  Click and comment!

How to Introduce A New Logo to Your Customer Base