Day Job: Managing Your Advertising

Part of my day job is to manage advertising programs and campaigns for various clients.  Sometimes my clients toy with the idea of just relying on our company for the creative stuff and trying to manage the administration of their programs themselves.  My first piece of advice is always, “don’t do it!”  And, it’s not just because we lose revenue.  It’s because the management of an advertising program takes a lot more time that clients usually think.  Although it may seem like you’re saving something by not writing a check to your ad agency each month, sometimes you actually end up paying more by doing it yourself.  You pay for it in lost productivity, valuable time spent on the wrong things, or misplaced energy that could be spent growing your business.

BUT, if you get the advertising management task added to your to do list, here’s my article at eHow.com with some tips to make the job easier.  Click and comment!

How to Manage an Advertising Program