Day Job: Designing for Newspaper

Newspapers!  They’re the old stand-by in advertising.  And, although it may seem to be usurped by the plethora of new digital and print media available, newspaper advertising is still a very effective venue for many advertisers.  In my day job, unless clients have a chunk of their advertising budget to devote to weekly or daily ad runs, I usually recommend newspaper as a good option for marketing time specific events or promotions.  Here’s my eHow article about using good newspaper design techniques to get the most bang for your newspaper advertising buck.  Click and comment!

How to Design an Effective Newspaper Ad