July
“July: Can” created at wordle.com
Filed under Creativity + Design, EyeCandy | Comment (0)Single Days
“Single days experienced fully add up to a lifetime lived deeply and well. Today is your life–not yesterday and not tomorrow. If we have tomorrow, it will be a gift, but what we do today, right now, will have an accumulated effect on all our tomorrows.”
~ Alexandra Stoddard
Living a Beautiful Life
Day Job: Designing for Newspaper
Newspapers! They’re the old stand-by in advertising. And, although it may seem to be usurped by the plethora of new digital and print media available, newspaper advertising is still a very effective venue for many advertisers. In my day job, unless clients have a chunk of their advertising budget to devote to weekly or daily ad runs, I usually recommend newspaper as a good option for marketing time specific events or promotions. Here’s my eHow article about using good newspaper design techniques to get the most bang for your newspaper advertising buck. Click and comment!
How to Design an Effective Newspaper Ad
Filed under Creativity + Design | Comment (0)Day Job: Determining Website Navigation
In my day job, I advise website development clients extensively about site content navigation. The way a website’s information is organized and labeled is crucial in ensuring it’s success. I’ve observed two main perspective shifts that can help clients achieve a more effective linking structure.
1. Shift: Internal perspective to User perspective
Many clients organize their content based on how their company or sales process is organized. But, because web visitors don’t necessarily understand how a client’s organization works, a linking structure based on that perspective can make finding information difficult. A good content structure starts with stepping into the user’s perspective.
2. Shift: Linear approach to Scavenging approach
In short, good navigation much relinquish control over the user’s experience. Unlike a user’s experience of a brochure which has a limited flow of options, websites have a multitude of paths for experiencing the information. Through the realities of search engines, this includes the possibility of users entering the experience from virtually any page on the site. Content structure must accommodate the scavenging nature of online users who click from point to point based on their need for information, which may have little or no relation to how a client would logically organize content.
These shifts can put clients in the right mindset to establish a working navigation structure that will serve the needs of a variety of users. My article for eHow on determining navigational structure offers more helpful hints. Click and comment!
How to Determine a Website’s Navigation Structure
Filed under Creativity + Design, Inner Geek | Comment (0)Day Job: Choosing a Website Host
In talking with clients in my day job about website development, I’ve found that many don’t know where to begin to find a website host. It can be difficult to know how to even evaluate hosting companies. However, you want your relationship with your host to be long-term and hassle-free. Here’s my eHow article with some tips for making the best choice!
Filed under Inner Geek | Comments (4)Day Job: Managing Your Advertising
Part of my day job is to manage advertising programs and campaigns for various clients. Sometimes my clients toy with the idea of just relying on our company for the creative stuff and trying to manage the administration of their programs themselves. My first piece of advice is always, “don’t do it!” And, it’s not just because we lose revenue. It’s because the management of an advertising program takes a lot more time that clients usually think. Although it may seem like you’re saving something by not writing a check to your ad agency each month, sometimes you actually end up paying more by doing it yourself. You pay for it in lost productivity, valuable time spent on the wrong things, or misplaced energy that could be spent growing your business.
BUT, if you get the advertising management task added to your to do list, here’s my article at eHow.com with some tips to make the job easier. Click and comment!
How to Manage an Advertising Program
Filed under Creativity + Design | Comment (0)In Greenwood It’s BarBEque
Vernacular Signage: Spooneys Bar-Be-Que • Greenwood, Mississippi
Filed under EyeCandy | Comment (0)I Have Come Into Deep Waters
Alone on a raft in the middle of a sea
with the winds blowing side to side,
she heaved a breath and continued to row
against the raging tide.
Along came a raft with several aboard
who were strong with vigor and might.
They tossed her a blanket that was sewn in wool
to warm her in the night.
“Thank you,” she said, for your kind concern
I wouldn’t ask for more
but the waves are so strong for this little boat
and I have an extra oar.
“The winds are blowing, that’s true my dear
but, we’re sure that you’ll endure.
We can’t come aboard and help because
we have to get to shore.”
Alone on a raft in the middle of a sea
and hardly a glimpse of the sun,
one wave was too high and down she goes
I guess the storm won.
“Save me O God for the waters have threatened my life… I have come into deep waters and a flood overwhelms me.” (psalm 69:1-2)
Filed under Poetry + Word Pictures | Comment (1)



























